Intelligent Driving: Safety, Convenience, and Reliability
January 30, 2019
Despite its ubiquitous presence in our lives for more than a century, automotive technology has seen very little innovation since the days of Henry Ford. Cars may have gotten sleeker, faster, and more efficient, but the design of a traditional automobile today is fundamentally unchanged from its early days. The industry has failed to innovate in any meaningful way -- until recently.
With the dawn of electric (and autonomous) vehicles, the world of transportation has finally seen what the future looks like. Improvements in battery tech, connectivity, and vehicle autonomy seem to be happening on a daily basis. It’s all something of a whirlwind really, and with so much progress happening all at once, it’s important to have a touchstone that keeps the next generation of vehicle design grounded in what matters most. At SF Motors we have such a touchstone, and we call it Intelligent Driving.
Intelligent Driving might sound like a synonym for autonomous driving, but we like to think of it as something more. Intelligence isn’t about removing you from the experience of driving; it’s about enhancing it. Intelligence is about giving you what you need exactly when you need it, and doing so in a way that makes every ride smooth, comfortable and fun. That boils down to three key elements that we consider in every feature we design: safety, reliability, and convenience.
At the core of our approach to Intelligent Driving is Protective Autonomy, a collection of technologies that combine the best of autonomous safety features with in-car alerts and driver monitoring to keep everyone safe and protected -- both in and outside the vehicle. It may sound like science fiction to imagine a world where your car can recognize driver fatigue and respond with a voice message, open windows, and map directions to the nearest rest stop independently. But this future is incredibly close, and safety features like these are one of our primary areas of focus.
Commitment to Reliability
Today’s EVs are often more reliable on average when compared to traditional cars. At SF Motors, we take the commitment to reliability very seriously. EVs are tempting more and more buyers with their low running costs, reduced wear and tear risks and the increasing potential range from a full battery charge, not to mention the cost benefits where drivers will save thousands of dollars over the life of the vehicle.
While electric vehicle adoption rates are growing exponentially, nobody wants to drive a car that doesn’t perform as well on the road as their old gas guzzler. SF Motors sets a new bar with its developments. We have created a proprietary powertrain that includes custom motors, gearboxes, battery cells, and packs, as well as electronic controllers—giving us extraordinary control and flexibility in the design of our vehicles.
Some performance models, for example, have already shown that EVs are capable of top speeds and superb handling -- but for the average driver, reliability means something different when making the jump to the all-electric future. Drivers want EVs that can manage long trips and charge quickly, which is why our approach to intelligent driving extends to our battery design.
Battery management isn’t something you should have to worry about, and we’re working to make range anxiety a thing of the past; from advanced battery module design that enables better power storage management to advanced battery cells and power controllers that deliver more range per kWh.
In fact, “not worrying” is kind of what Intelligent Driving is all about. There’s a future where your car is so connected that it can place an order with your favorite barista the minute you start your drive to work, or tell you the best place to buy a present for your wife while your daughter is at karate. That’s what we mean by intelligence -- and it’s going to help you focus on the things that matter most.
At SF Motors, we’re proud to be one of the companies driving automotive technology into the future safely and responsibly. And when our first models roll off the showroom floor, we hope you’ll see just how comfortable and friendly intelligent driving can be.